COLLABORATIVE THINKING WE USE A COLLECTIVE WISDOM BUILDING APPROACH THAT EQUATES TO STRATEGIC DIRECTION
We are Africa\'s Strategic Marketing and Tech Firm. We hold our ear to the ground on cutting edge solutions for our clients. Our value proposition lies in agility, being able to deep dive into our client\'s business, listening to challenges facing the organisation and then coming up with customised solutions based on organisation, brand and communication objectives. At most we are intuitive and analytic geniuses. Our difference though lies in creating effective winning strategies thus planning to us is indispensable.
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Latest Work
The Standard Bank Joy Of Jazz Festival Tech Partner - Website and Content HubSince 2015, Ganizani Consulting has been the tech partner behind this premier jazz festival. We have developed the festival's content hub to give patrons an online experience of the festival to keep the festival goers up to date with technology and offering patrons a seamless experience.
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Latest Work
TMusicman Tech Partner - Website and Content HubThrough the years, TMusicman have invested more than R20 million rands in dreaming of and thinking about putting on shows and making sure they stage the best shows for music lovers. Ganizani Consulting is proud to be the tech partner to this amazing brand.
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Latest Work
The Standard Bank Joy Of Jazz Festival Tech Partner - Mobile AppSince 2015, Ganizani Consulting has been the tech partner behind this premier jazz festival. We have developed a mobile app both is iOS and Android to give patrons an experience at the touch of their finger! We are also behind the development of the festival website and content hub to keep the festival up to date with technology and offering patrons a seamless experience.
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Latest Work
Ovations Integration & Services Orientated Architecture PartnerOvations helps businesses increase their agility through implementation of enterprise integration strategy and IT infrastructure adoption that can serve as a basis for the enablement of truly flexible and agile business.
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Latest Work
The Old Mutual Soweto Marathon Integrated Marketing CommunicationsSoweto is the biggest township in South Africa and is fast becoming a popular stop for tourists visiting the country. Known for its rich history and diverse culture, the township boasts a world-class marathon too. Dubbed "The People's Race,” the Soweto Marathon has a special place in the hearts of many South African runners. Ganizani Consulting is the Integrated Marketing Comms partner to the marathon that boasts the 42,2km, 21,1km and the 10km.
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We are African. In Technology. In Marketing. In Research and Analytics.
WE ARE AFRICAN - Our Head Quarters are in South Africa, operating around the world. IN TECHNOLOGY - In all we do, technology is at the centre of our solutions. IN MARKETING - The target audience, be it B2B and/or B2C are at the centre of our solutions IN RESEARCH - In all spend, be it tech and or marketing, we provide our clients with measurement to show impact.
Integration approach Marketing and Tech
Integrated Marketing Communications Strategy to Implementation
Integrated Marketing Communications approach based on Inhouse Model
TOASTA. Target Audience. Objectives. Analysis. Strategy. Tactics. Analytics
FULL ANALYSIS AND CLASSIFICATION OF CURRENT BRAND ASSETS
Audit of information regarding the brand. A half day deep dive workshop into what the asset is and where it is now. The goal of the workshop is to ensure all are aligned on objectives and brand imperatives.
DEVELOPMENT OF AN OVERARCHING BRAND STRATEGIC PLAN
Strategic brand plan that covers brand key (Brand Objectives, Competitive environment, Target Audience, Key Insights, Benefits, Values & Personality, Reason to Believe (RTB), Discriminator, Essence (and promise).
DEVELOPMENT OF STRATEGIC MARKETING PLAN
An integrated marketing communication plan (ATL, BTL, PR, Digital) including Develop Strategies for the marketing communications mix, Identify Target Audience, Communication Objectives, Message Strategy, Message Execution, selection of media platforms- Reach, Frequency, Impact, Media types, media vehicles, media timing and implementation, Marketing budgets
IMPLEMENTATION OF THE MARKETING PLAN
Full implementation of the marketing plan including Creative, Media Buying and Placement, Activations, Events
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Technology Strategy to Implementation
Technology Strategy to Implementation based on Collaborative Thinking
FULL ANALYSIS OF TECH STRATEGY
Analysis of current use of technology inside the organisation to deliver better service to the target audience and to optimise partnerships with key stakeholders. Develop a tech vision and strategy that aligns with business strategy that would take advantage of new digital transformation era. Develop a tech vision and strategy that aligns with business strategy that would take advantage of new digital transformation era.
DEVELOPMENT OF AN OVERARCHING TECH SOLUTION ARCHITECTURE
Select best suited technology solution to be implemented based on the business strategy, develop a solution solution architecture aligned with business requirements. Make decisions to build or to acquire tech components to realise the solution architecture taking into account various constraints.
TECH SOLUTION IMPLEMENTATION
Build / develop in house only components identified by solution architecture as items to be developed, and only procure/ buy/ hire components/ technologies as identified by solution architecture.
TECH SOLUTION IMPLEMENTATION AND SUPPORT
Provide technology support to ensure high availability of the technology to the users , best user experience and high customer satisfaction.
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Some of Our Services
Mobile & Web App Development
We specialize in mobile application development for iOS, Android and hybrid platforms. Web applications that integrate seamlessly with innovative cloud services such as Internet of things (iot), Analytics, Artificial intelligence, security, storage, cashing, streaming, Business Intelligence, and more
Cloud Migration Services
We specialize in migration of applications, processes, storage into AWS cloud services. Our team of AWS Certified Solutions Architects and engineers can help with architecture, deployment of your cloud environment in a cost efficient way
Marketing Solutions
We provide strategic development through conceptualization and development of a consistent brand message for use across both traditional and non-traditional marketing channels
Research Centre
We help you plan to strategically identify your target customer through relevant objective research and analysis around your business market